If you work anywhere near media, you’ll want to take a long look at this graph. It tells you where Americans direct our attention (in BLUE) and where advertisers pay money to capture our attention (in RED).
- Takeaway #1: We still love TV.
- Takeaway #2: Advertisers still love print.
- Takeaway #3: Audiences move faster than advertisers.
According to this chart — adapted from a Mary Meeker slideshow excerpted by Bill Gross — we spend more time engaging with mobile devices than reading print. But print publications still get 25-times more ad money than mobile. Either the eyeballs are moving faster than the advertisers, who will eventually stop paying for print … or the ad teams don’t think a minute spent around mobile ads is worth a minute spend around print ads. Those aren’t mutually exclusive.
We can take this chart in a lot of directions. Could print see another mass exodus of money? Is mobile advertising about to explode?